DAMAC And FENDI Team Up For Ultra Luxury Projects

DAMAC Properties has launched the world's first FENDI-styled villas. The 34 properties are located in a private-gated community in the 42 million sqft AKOYA by DAMAC master development off Umm Suqeim Road in Dubai.

Each unit comes with interior designs and decor from the FENDI Casa range and offers a unique and stylish interpretation of the iconic Italian fashion brand, all of which is uniquely designed by FENDI’s specialist interior designers, to offer a contemporary home for the most prestigious living experience.

The villas, which come with a starting price of AED 36,000,000 and will be ready in Q1 2017, have a prime location overlooking the Trump International Golf Club, Dubai. The villas vary in size from 7,900 sqft to 16,767 sqft.

“These exclusive, limited edition, FENDI villas are being designed with only the most stylish and demanding clientele in mind,” said Ziad El Chaar, Managing Director, DAMAC Properties. “The creativity and elegance brought to life in the world’s first FENDI villas take pride of place in one of the most desirable locations in AKOYA by DAMAC.

Given the limited number of villas available, combined with the response we have already seen since announcing this project, we expect these select designs to be very well received.”

FENDI Casa translates the FENDI savoir faire and creativity, as well as its distinctive materials, into elegant objects and cinematic ambiances that are timeless and exceptionally made. Fur is used for the sofas, cushions and carpets; leather on the couches is treated with the same flair as Selleria handmade and numbered bags; marbles, stones and woods are mixed in inventively precious ways. In pure FENDI style, pieces and details are so carefully streamlined they become instantly iconic, from the Crystal Chair to the spectacular Urano Bed.

DAMAC Properties has a long-established collaboration with FENDI. The two companies are also collaborating on projects in the Kingdom of Saudi Arabia and Dubai Marina in the UAE.

DAMAC Esclusiva Luxury Serviced Apartments, housed within a 150 meter high tower overlooking the Kingdom Tower in Riyadh, will provide refined luxurious interiors by the Italian fashion house for more than 100 luxury serviced hotel apartments.

The two companies are also partnering on the interiors for private apartments on the top 40-storeys of DAMAC Heights, which looks out over the Palm Jumeirah.