Thursday, August 21, 2008

La Residence By Ivana Trump, Beirut, Lebanon

Donald is not the only Trump with projects in the Middle East. Ivana Trump, Donald's first wife, has teamed up with Mega Developer DAMAC Properties of Dubai to create what will be one of the most prestigious and luxurious addresses in Beirut, La Residence by Ivana Trump! Located in Beirut City Center, the $150Million project is a very unique and spectacular 27-storey tower co-designed by Ivana Trump. The architecture of the tower stands out due to the sleek "Chiseled Wavy" lines of the building.

"We are honored to be endorsed by Ivana Trump, a world-renowned celebrity that is considered a symbol of style, glamour and class. Ivana Trump contributed significantly to the design of the tower that is due to illustrate optimum luxury with its stunning architecture, its state of the art amenities, as well as its location at the heart of the dazzling Beirut City Center", said Peter Riddoch, CEO of DAMAC Properties.

...and Ivana Trump had this to say about the project:

"La Residence is extraordinary in architecture, location and luxury. The design is outstanding, the style very sophisticated and will easily be the limelight of Solidere and the landmark of Downtown Beirut."

This is all wonderful, but maybe Ivana - like Donald - should have gone to Dubai! Remember that Lebanon is not the most stable of environments...to say the least. The gun battles that broke out last May in Beirut illustrate just how explosive the country still is and, in fact, DAMAC has put this project on hold until they feel things have really cooled down in Beirut. I don't blame them. You should understand that investments in Lebanon Mega Projects should only be a small (or zero) portion of your overall portfolio. Just look at DAMAC-- only a very small part of their overall portfolio is in Lebanon developments. And of course if you are looking to make only one or two purchases in the Middle East then you should focus only on the much more stable UAE, Bahrain, Qatar and Oman.

Features of La Residence by Ivana Trump will Include:

> State of the art Gymnasium,
> Temperature Controlled Swimming Pool,
> Exotic Sauna & Jacuzzi,
> 24 hour Concierge Service and Help-Desk,
> House Keeping Services,
> Mail collection and delivery,
> Fine Dining Restaurants, Cafes & Designer Boutiques,
> Exclusive Ivana Trump Boutique,
> Children's Play Area,
> Bank Grade Security Systems & Video Phone Entry,
> Home Security & Surveillance System,
> 4 Levels of Parking.

The residences of the project will be made up of 1, 2, 3, and 4 bedroom apartments as well as larger duplex units. Features include:

**Smart Home Technology (where owners may control temperature, air conditioning, TV, watch children’s room, etc. without being at home),
**Stunning views of the Mediterranean Sea in most apartments,
**Spacious balconies,
**Marble and wooden floorings,
**Floor to ceiling glass windows,
**Maid’s Room with attached bath for 2-bedroom apartments and up,
**Kitchen–Maid’s room direct passage,
**1 to 4 free parking bays for each unit.

I think La Residence by Ivana Trump will be a great addition to Beirut. I hope DAMAC ends up going through with it. The Trump name is just what Lebanon needs to help it rebuild its once great reputation as the Jewel of the Middle East!

This link takes you to the La Residence by Ivana Trump section of the DAMAC website:


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